Why Should I Have a Website?

If your business has been operating without a website for years, it's understandable to think a website wouldn't make much of a difference. But let me provide you with a few statistics that might make you think again.

  • A recent study showed that 70% of Americans use the internet. So? What does this mean for you? It means that with more people online, the internet is becoming more useful and valuable. The more it becomes valuable to people, the more they rely on it. People are using the internet to look for homes, purchase products, research information, connect with others, and much much more.
  • 47% of internet users say that if a business provides product information online, even if it doesn't sell goods online, they are more likely to go to that business to buy the product. What an easy way to gain advantage over your competition! With a simple one-page website with information on your products, you will benefit.
  • 79% of internet users expect to find information on products and services online. So maybe you have been this long without a website, but this statistic shows you what your customers are expecting.

More reasons to have a website :

  • Full time marketing - Your website is your company's brochure, available 24 hours a day, 7 days a week. The information is easily changeable and updated.
  • Your customers can easily reach you - New customers can find you, existing customers will always know how to contact you
  • Broaden your customer base - You will now be reachable by customers world wide. You can post your website with business directories, other companies, and newsgroups.
  • Satisfy your customers - Provide maps to your business, offer free downloads, list current sales or bargains, provide a section for frequently asked questions, list your hours.
  • Sell products online - Selling products online significantly opens up your market.
  • Gather information from your customers - Customers can sign up for receiving newsletters or other mailings. Online forms can be used to collect customer information or allow customers to request quotations.